There are several benefits to using VPS hosting:

1. Customization and control: VPS hosting allows for more customization and control than shared hosting, as you have dedicated resources and the ability to install custom software and applications.
2. Scalability: VPS hosting allows you to scale your resources up or down as needed, so you only pay for the resources you use. This makes it a flexible and cost-effective solution for businesses that experience fluctuating levels of traffic.
3. Enhanced security: VPS hosting provides an added layer of security, as your resources are isolated from other users on the same server. This can be particularly important for businesses handling sensitive data.
4. Reliability: VPS hosting is generally more reliable than shared hosting, as you have your dedicated resources and are not affected by the actions of other users on the same server.
5. Dedicated IP address: VPS hosting typically includes a dedicated IP address, which can benefit specific applications such as email or e-commerce.
6. Root access: VPS hosting often includes root access, which allows users to have complete control over their virtual environment and make changes to the operating system and software.
7. Improved performance: VPS hosting can enhance the performance of your website, as you have access to more resources and are not sharing them with other websites. This can be particularly important for websites with high traffic levels or requiring much processing power.